Jason Fish & Co. a Brand and Marketing Strategy Firm in Madison, WI

Key Four:

Expertise & Experience

Introduction | Capabilities & Expertise | Cross-Category Experience | Contact Us

We believe, whole-heartedly, that the most effective brand and marketing strategies originate in the minds of strategists with wide cross-category experience and expertise.

And although we understand why some company leaders seek consultants with category-specific experience, the fact is, scientifically-tested principles of effective marketing do not vary by category, industry or even country. And to be steeped in the knowledge of how markets interconnect and inform each other…that’s no small thing.

Capabilities & Expertise

We draw on a variety of capabilities to deliver our clients the clarity & confidence they need, and to develop brand and marketing strategies that evoke real business effects. The exact combination of capabilities we use during any particular project depends on the unique needs of the business and brand(s) involved.

Business Strategies:

  • Business Review
  • Internal Realities Analysis
  • External Catalyst Analysis
  • Business Modeling
  • Portfolio Strategies
  • Horizontal Growth Strategies
  • Vertical Growth Strategies

Brand Strategies:

  • Consumer & Customer Insight
  • Positioning & Repositioning
  • Rebranding & Brand Launches
  • Branding Guidelines
  • Brand Architecture
  • Brand Equity Analysis
  • Brand & Product Naming
  • Brand Messaging
  • Brand Assets Development
  • Competitive Analysis
  • Brand Associations Building

Marketing Strategies

  • Market Research & Analysis
  • Market Segmentation
  • Surveys & Focus Groups
  • Trend Analysis
  • Competitive Strategies
  • Pricing Strategies
  • Promotional Strategies
  • Advertising Strategies
  • Digital Strategies
  • Social Media Strategies
  • Merchandising Strategies
  • Public Relations Strategies
  • Campaign Development
  • Marketing Planning
  • Econometric Measurement

Cross-Category Experience

Below is a sampling of the international, national, regional and local brands the people of Jason Fish & Co. have worked with…

International & National Brands

Beaulieu America and Canada, Catalent, Catholic Charities, Colony Brands, ERDMAN, Ginny’s, Glue Dots, Grande Cheese Company, Johnsonville, Madison-Kipp Corporation, Montgomery Ward, Spectra, The Salvation Army, The Swiss Colony, Yelp, Zerorez.

Regional & Local Brands

BRAVA Magazine, Brio Design Homes, Cadence Cold Brew, City of Madison, Dentistry for Madison, DreamBank, Elderspan, Greenway Station, HotelRED, Imagine Madison, Information Technology Professionals, JG Development, Madison Reading Project, Madison Women’s Expo, Midwest Financial Group, Nonn’s, Purple Cow Organics, True Studio, Vive Home Transformations, Wisconsin Builders Association

Cross-Category Experience

Contact Us

Are you ready for clarity & confidence that an evidence-based
approach to brand and marketing strategy can deliver? Let’s begin.